perfecting your pitch
pitch tweaks and polishes
PSA. I will be in London next week - let’s meet up. Nothing fancy, just mingling, exchanging ideas and getting to know each other. Some investors may be present so you might want to get your pitches straight. Sign up here if you want to join.
Every month I see hundreds of startup pitches and what they all have in common is that they’re selling their proposition to an investor. What most of them also have in common is that it is painfully clear which ones are first drafts and which have been iterated a couple cycles - not too many of those.
People I work with know that I preach this all the time: selling to investors is like selling to anybody else:
- you need the right value proposition
- you need sales materials supporting it
- you need the right media mix for the right customer segment.
Here’s some pointers to keep in mind when evaluating the quality of your startup pitch.