Hey there,
Let’s talk about elevator pitches - that is a brief explanation of what your startup does in a way such that any listener can understand it in a short period of time, say an elevator ride time.
If you are doing a startup and you don’t have an elevator pitch, I recommend working on one.
Here’s how you should structure it:
introduction - your name, your startup’s name and where you’re based
one liner about your startup, describing it in 20 words or less.
the problem the startup is solving
your solution
the traction of it
the market size you’re after
closing call to action
And because theory is worthless without examples, here’s the elevator for Project Arrow:
Hello, I am Dragos, and I am running Project Arrow, a mentorship community for founders looking to create big startup business in Europe.
Building a startup is a lonely road, which few people understand. Especially in the beginning, you need feedback on your progress and on how investors perceive your startup, as well as guidance on what to do and who you should talk to in order to build a fundable project.
We help founders with professional, no bullshit advice and a clear plan telling what they can improve to get to the next level. We mentor along their progress, help practice their pitch, and give them access to valuable intel, customised to their business.
We have built a community of more than 1000 founders using Project Arrow every week, and growing in a European market that produces more than 1 million startups annually.
Join Project Arrow if you’re building a startup and want it to be a big business - no matter what you do, it’s almost impossible to do it alone, you need somebody with professional and honest advice in your corner.
Voila.
Get to work now and create one for your startup. And, also important, practice it a bit with your peers. It will help you get to a crystal clear explanation for what you do, and it will come naturally out of your mouth anytime you pitch an investor or a customer. Let me know if you need help.
- Dragos