Hey,
I was talking with a couple of founders at Project Arrow’s office hours about what is important for investors when quickly assessing your startup potential.
Everything really boils down to just two things:
the team
the idea
Nobody wants to work with people who suck. Think about it for a minute - would you be willing to bring B-type of people in your team? Guys who may be not experienced or who cannot get things done? The answer is no, you want to work with the best and investors make no difference, particularly since they scan multiple teams of people and make comparisons all the time. They are judgemental, they will be picky and will assess the quality of the team against the quality of the idea…
… which idea should be personally interesting to them. Yes, it should be a sizeable opportunity fitting investors specific general themes and constraints, but at the end of the day, if they are intellectually curious about what you build, they will want to join your journey. This will make them believe and willing to contribute, and if you have a good experienced investor personally committed to help you out, it can make a huge difference down the road. It is why you should be picky about the quality of your investors too - evaluating their attitude, background and startup experience are equally important for you. The quality judgement goes both ways, you need A-type of people in your team.
The only exception trumping the above is whether you have incredible growth numbers. If that’s the case, that should be your opener.
Combine all three and you have a killer story with great odds to being fundable.
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Kind reminder - if you join Project Arrow, you get your startup potential professionally evaluated and recommendations on what to do and what investors you should talk to. Combined with pitch practices, weekly office hours for questions and specific improvements, and full access to Nordic 9’s data.
Join now and thank me later. 😊
As always, hit reply if you have questions or comments.
Until next week - Dragos